日照市蜜蜂产业与文旅融合发展现状与展望OA

This paper systematically explores the current status,key issues,and future pathways of the integration between beekeeping and cultural tourism in Rizhao City,Shandong Province.Research findings indicate that leveraging its abundant ecological resources and solid beekeeping foundation,Rizhao has initially formed a rudimentary model of industrial integration—beekeeping+cultural tourism.This manifests as policy-driven industrial upgrading,preliminary practices in agricultural-tourism integration,and limited development of bee-related cultural products.However,the integration process still faces profound challenges,including shallow integration levels,product homogeneity,significant seasonal constraints,weak brand influence,and loose profit-sharing mechanisms.Based on industrial integration theory and experience economy theory,this study proposes that Rizhao should deepen"three-industry"synergy,innovate an all-season product system,implement branding and digitalization strategies,and establish a shared profit community.These measures aim to transform the simple coexistence of beekeeping and cultural tourism into a deep symbiotic relationship,ultimately cultivating the"sweet industry"into a distinctive pillar industry that promotes rural revitalization and realizes ecological value conversion.