科普数据视频的可视化设计及叙事研究OA

In the new media era,data videos have become a significant format for popular science communication.This study presents a case study based on the data videos produced by Institute for Planets.By conducting shot-by-shot analysis and open coding,this work investigates the visualization design and narrative features of the videos.In addition,danmaku(bullet comment)data are collected and combined with user interviews to explore the effectiveness of visual strategies in popular science communication.The results indicate that:(1)Institute for Planets has developed a visual narrative paradigm primarily based on three-dimensional dynamic visualization,integrating the use of black screens,camera movements,editing techniques,and attention cues;(2)Although complex visualization and camera movements enhance visual impact,they may lead to"visual overload"and lower danmaku interaction rates.In conclusion,while current practices in science data video production offer some replicable paradigms,there is a tendency to prioritize aesthetic performance at the expense of scientific clarity.This study calls for a critical reflection on the applicability and necessity of visualization techniques,and recommends the development of an evaluation framework to better balance visual aesthetics with the effectiveness of popular science communication.