"贩卖的焦虑"OA

Parents' educational anxiety is intensifying and resonates in tandem with their in-vestment in educational consumption;they often rely on increasing educational spending to allevi-ate such anxiety.From the perspective of consumerism,using a qualitative paradigm and analy-zing data obtained through semi-structured in-depth interviews,it is found that the consumer market constructs parents' educational anxiety through three mechanisms:exaggerating and mis-leading about educational crises,such as inciting the involution crisis of purchasing scarce re-sources and one-sidedly hyping up educational issues;over-packaging educational products,cre-ating gimmicks by exploiting information gaps,and stimulating parents through exaggerated propa-ganda;and deliberately building"role models"to trigger comparisons.To alleviate parents' edu-cational anxiety caused by the above reasons,it is necessary to enhance the educational communi-cation capacity of government departments towards the public,produce and disseminate practical educational knowledge and clear educational information;standardize the educational consump-tion market,strengthen policy formulation and supervision,and rectify illegal advertising;optimize the balanced allocation of school educational resources,promote the balanced development of high-quality resources,and advance educational equity;meanwhile,parents should also optimize their educational concepts and form positive interactions with all parties.