"双碳"背景下甘肃省高校快递包装回收影响因素研究OA

This study took college students in Gansu Province as the research subjects,focusing on the recycling behavior of express packaging in the context of the"Dual Carbon".Data were collected through literature analysis,questionnaire surveys,and in-depth interviews.Based on the Theory of Planned Behavior ﹙TPB),the structural equation model ﹙SEM)was used to analyze the recycling willingness and its influencing factors.Empirical results show that convenience,subjective norms,and policy promo-tion have a significant positive impact on recycling willingness,while recycling attitude has no significant influence.This reveals the widespread"high awareness-low action"phenomenon in this group,where behavioral willingness is driven more by external pres-sure than internal attitude.Accordingly,it is suggested that governments,schools,enterprises,and students collaborate to improve recycling facility layouts,policy promotion,and incentive mechanisms,thereby enhancing recycling efficiency in colleges and con-tributing to the"Dual Carbon"goals.