社会互动模式对个人碳账户参与意愿的影响OA

Since the introduction of personal carbon accounts(PCAs),the problem of low public participation motivation in China has not yet been fundamentally resolved.This issue has become a key factor restricting the popularization of PCAs and carbon emission re-duction on the consumption side.Based on a social interaction perspective,this study empirically examined the impact of different types of social interactions on the public's willingness to participate in PCAs and its underlying mechanisms by adopting the Stimulus-Organism-Response model as the analytical framework and using data from 913 valid questionnaires.The results showed that:①Direct effect analysis indicated that passive interaction could significantly enhance the Chinese public's willingness to participate in PCAs,whereas the facilitating effect of active interaction was not verified.②The public's perceived values of PCAs in terms of economy,hedo-nism,achievement,and environment all had positive driving effects on their participation willingness,with achievement value and he-donic value playing the greatest motivating role.③Mechanism analysis demonstrated that social interactions stimulated willingness to participate in PCAs by enhancing the public's multi-dimensional perceived values.A comparison of effect strengths found that econom-ic value played a key channel role in the case of active interaction,while achievement value became the core pathway in the case of pas-sive interaction.④Moderating effect analysis showed that relationship strength and relationship quality played a significantly positive moderating role in the transmission mechanism of social interactions affecting willingness to participate,i.e.,an increase in the level of the moderating variables can further strengthen the facilitating effect of social interactions on perceived values,as well as the strength of the mediating effect played by the perceived values.Different from previous studies that mostly focus on individual psychological fac-tors,this study reveals that social interaction can also effectively alleviate the problem of insufficient participation motivation.This not only provides a decision-making basis for the promotion and penetration of PCA in China,but also adds new empirical evidence to the literature on PCA and social interaction.