新媒体矩阵赋能科技期刊传播高质量发展的现实审视与实践路径OA

As the core carrier of the dissemination of academic achievements,the dissemination quality of scientific journals is directly related to the vitality of scientific and technological innovation and the competitiveness of national science and technology.The new media matrix provides a new possibility for the high-quality development of sci-tech journals with the advantages of multi-platform collaboration,multi-form presentation and multi-channel access.Firstly,this paper takes Marxist media view and propaganda view as the theoretical cornerstone,systematically combs the core ideas of Marxist classical writers on media function and propaganda law,and constructs the theoretical support system for the dissemination of scientific journals.Then,through empirical research and case analysis,this paper analyzes the current characteristics,positive impacts and practical dilemmas of the new media matrix enabling the dissemination of scientific journals,including the homogenization of content,the imbalance of communication efficiency,the lack of user stickiness,and the shortage of talent team.Finally,from the five dimensions of content production,platform construction,user operation,talent training and mechanism guarantee,this paper puts forward a targeted and operable optimization path,aiming to provide theoretical reference and practical guidance for sci-tech journals to realize the coordinated promotion of communication,guidance,influence and credibility with the help of new media matrix,and help sci-tech journals to assume the historical mission of spreading scientific ideas and promoting scientific and technological innovation in the new era.