银发经济赋能体育消费新场景的作用机制和实践进路OACHSSCD

In the process of the transformation of the aging society,and the deep penetration between the silver economy and the sports industry has spawned new scenes of sports consumption and new growth points.The silver economy development provides the opportunities for cultivating new scenes of sports con-sumption,relying on the mechanism with synergistic and interactive relations.In the silver economy,policy and institutional guarantee,health demand driv-ing,market supply pulling,social support and digital technology revolution form the mechanism for cultivating new scenes of silver economy empowering sports consumption.However,it still faces the obstacles such as institutional disembeding,market demand constraints,inadequate supply,sociocultural ex-clusion,and technological risks.To overcome the obstacles,countermeasures should be implemented by improving institutional guarantees to build an incen-tive and regulatory system;strengthening demand-driven approaches to establish consumer protection and feedback mechanisms;optimizing market supply to extend the sports consumption service chain;fostering social support to reshape a healthy consumption culture;and enhancing technological adaptability to promote the ecological integration of consumption scenes.