乡村振兴背景下文化建设推动乡村旅游经济高质量发展的路径探析OA

Against the backdrop of the accelerated advancement of the rural revitalization strategy,the promotion of high-quality development of rural tourism economy through cultural construction holds significant practical impor-tance.Qiyunshan Town,Xiuning County boasts abundant historical and cultural resources.From the perspective of cultural capital,this paper explores and organizes the rural resources of Qiyunshan Town.Through field research,in-terviews,questionnaires,and other methods,it delves into the practical situation of the integrated development of cultural construction and rural tourism.It also examines the current issues faced,such as insufficient exploration of cultural resources,weak influence of rural tourism brands,and lagging digitalization.By transforming cultural re-sources,this paper explores the pathways through which cultural construction drives the high-quality development of rural tourism economy.These pathways encompass enriching the supply of tourism products,enhancing brand aware-ness,empowering with digital technology,and integrating cultural and creative industries.The aim is to provide prac-tical references for the upgrading of rural tourism economy in similar regions.