空间生产视域下群众性体育赛事驱动文体旅融合的推展路径OACHSSCD

As the core business format of sports industry,sports events play an indispensable role in promoting the integrated development of culture,sports and tourism in China.Based on the theory of spatial production,this study constructs an analytical framework of"institution-economy-society-technology",selects Jiangsu Football City League(JFCL)as the research sample,deconstructs the local practice of mass sports events in promoting the integrated development of culture,sports and tourism,and proposes promotion paths.It suggests that the integration of culture,sports and tourism driven by mass sports events is a process of realizing cultural value manifestation,sports vitality release,and tourism attraction enhancement through the deep interaction and innovative reorganization of industrial elements in a specific time and space.Local practice shows that in the policy space dimension,JFCL provides basic guarantees for the integration of culture,sports and tourism through policy coordination and departmental linkage;in the economic space dimension,JFCL provides core impetus for the integration of culture,sports,and tourism by stimulating the vitality of market entities and expanding consumption scenarios;in the social space dimension,JFCL provides emotional bonds for the integration of culture,sports and tourism through cultural identity and community aggregation;in the technological space dimension,JFCL provides platform support for the integration of culture,sports and tourism through digital communication and traffic monetization.Based on the above,promotion paths are proposed to strengthen the top-level design of mass sports events,to expand the consumption scenarios of mass sports events,to enrich the cultural connotation of mass sports events,and to promote technological innovation of mass sports events.