权力高时人们更愿意购买自动驾驶汽车吗?OACHSSCD

With the development and popularization of autonomous driving technology,a large number of scholars to study the antecedences of purchase attitude of autonomous vehicles.This paper aims to explores the influence of decision agent types on consumers'purchase attitudes,and investigates the boundary and underlying mechanism.Through three studies,we show that consumers exhibit a higher purchasing attitude toward vehicles whose agent type is automated driving algorithm(vs.human).However,this effect only observed when consumers have high power but not when they have low power.The findings also suggest that perceived control mediate the moderating effect of power on the influence of decision agent type on purchase attitude.