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融合贝叶斯网络与结构建模的衍生舆情形成路径及实证研究OACHSSCD

Research on the Path and Example of Derived Public Opinion Formation by Integrating Bayesian Networks and Structural Modeling

中文摘要英文摘要

[目的]以衍生舆情为研究对象,分析影响因素间关系并探究其形成路径,同时验证相关分析方法的有效性与可行性.[方法]采用融合贝叶斯网络与结构建模技术的方法分析衍生舆情的形成路径,并通过对比实验和实证分析对该方法的有效性和可行性进行验证.[结果/结论]成功识别了衍生舆情形成路径,量化了次生效应,系统揭示了关键变量的因果层级关系;该形成路径对衍生舆情形成类型识别准确率达93.33%,验证了模型在多维非线性舆情交互机制中的解释力与稳健性;通过贝叶斯网络识别出单日最高转发量、转发总数、话题公共危害度、话题敏感度、评论总数是衍生舆情形成过程的关键变量;限制转发行为使衍生舆情未形成的概率提升 80%,验证了干预策略的有效性.

[Purpose]This paper intends to take derivative public opinion as the research object,analyze the factors affecting its formation and the relationships between these factors,explore its formation path,and verify the effectiveness and feasibility of relevant analytical methods.[Method]This paper adopts a method integrating Bayesian networks and structural modeling techniques to analyze the formation path of derivative public opinion,and verifies the effectiveness and feasibility of this method through comparative experiments and empiri-cal analysis.[Result/Conclusion]The research results show that:The formation path of derivative public opinion has been successfully identified,that the secondary effects have been quantified,and the causal hierarchical relationships of key variables have been systematical-ly revealed;The accuracy of this formation path in identifying the types of derivative public opinion formation reaches 93.33%,which verifies the explanatory power and robustness of the model in the multidimensional nonlinear public opinion interaction mechanism;Through Bayesian networks,it is identified that the highest number of reposts in a single day,the total number of reposts,the degree of public harm of the topic,the sensitivity of the topic,and the total number of comments are the key variables in the formation process of de-rivative public opinion;Restricting reposting behavior can increase the probability of unformed derivative public opinion by 80%,which verifies the effectiveness of the intervention strategy.

陈庭贵;章心妍;肖人彬

浙江工商大学统计与数学学院 杭州 310018浙江工商大学统计与数学学院 杭州 310018华中科技大学人工智能与自动化学院 武汉 430074

社会科学

贝叶斯网络解释结构模型衍生舆情融合建模因果推断

Bayesian networkinterpretive structural modelingderived public opinionhybrid modelingcausal inference

《情报杂志》 2026 (5)

156-165,122,11

国家社会科学基金后期资助项目"基于评论数据的用户在线行为分析与应用研究"(编号:24FTJB003)研究成果.

10.3969/j.issn.1002-1965.2026.05.018

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