中宁县枸杞产业发展现状及建议OA
Current Situation and Suggestions of Development of Lycium barbarum Industry in Zhongning County
枸杞作为一种药食同源的植物,既具备丰富的营养价值,又在传统中医中发挥着重要作用.枸杞产业不仅是中宁县的特色产业,也是当地发展经济的富民产业.详细介绍了中宁县枸杞产业的发展现状,包括种植规模、市场需求和产业链构建等方面.分析了当前枸杞产业发展中存在的主要问题,如品牌影响力弱、市场竞争激烈等.针对上述问题,提出了一系列切实可行的发展建议,包括提升产品附加值、注重品牌建设、提升"中宁枸杞"的市场知名度等,以期为中宁县枸杞产业的进一步发展壮大提供依据和参考.
Lycium barbarum,as a plant that serves both as food and medicine,boasts rich nutritional value and plays a significant role in traditional Chinese medicine.It is not only the characteristic industry of Zhongning County,but also the enriching the people's industry in local economic development.The current situation of development of Lycium barbarum industry in Zhongning County is introduced in detail,including planting scale,market demand and industry chain construction,etc..The main problems existing in the current development of Lycium barbarum industry are analyzed,such as weak brand influence and fierce market competition.In response to the problems,a series of practical development suggestions are put forward,including improving the added value of products,focusing on brand building,and enhancing the market visibility of"Zhongning wolfberry",hoping to provide certain basis and reference for the further growth of Lycium barbarum industry in Zhongning County.
刘娟;田学霞;李昊昱
中宁县枸杞产业发展服务中心,宁夏 中宁 755100中宁县枸杞产业发展服务中心,宁夏 中宁 755100中宁县枸杞产业发展服务中心,宁夏 中宁 755100
管理科学
枸杞产业发展现状存在问题品牌建设发展建议
Lycium barbarum industryCurrent situation of developmentExisting problemsBrand buildingDevelopment suggestions
《宁夏农林科技》 2026 (3)
23-27,5
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