基于SWOT分析的五莲樱桃区域品牌建设策略OA
Brand building strategy for Wulian cherry based on SWOT analysis
农产品区域公用品牌能够有效促进区域特色产业的协同发展,五莲樱桃作为山东省区域公用品牌,已发展成为独具五莲特色的山地生态农业发展新模式,成为加快乡村振兴的重要产业之一.为加快推动五莲樱桃区域品牌建设进程,利用SWOT分析法对五莲樱桃区域品牌建设情况进行研究.结合五莲樱桃产业现状,分析了品牌建设中存在的优劣势、机遇和挑战,提出了推进标准化生产、发展设施樱桃产业、强化科技支撑、延伸产业链条、加强品牌建设等对策.
Regional agricultural product branding can effectively promote the synergistic development of local specialty industries,As a regional public brand in Shandong Province,Wulian cherry has evolved into a distinctive model of mountain ecological agriculture with unique local characteristics,becoming one of the key industries accelerating rural revitalization.To expedite the development of the Wulian cherry regional brand,this study employed SWOT analysis to examine its branding progress.Based on the current status of the Wulian cherry industry,the analysis identified strengths,weaknesses,opportunities,and challenges in brand building.Corresponding countermeasures and suggestions were proposed,including promoting standardized production,developing greenhouse cherry cultivation,strengthening technological support,extending industrial chains,and enhancing brand construction.
陈修淼;孙翠萍;陈志超;杨再超;杜桂英;郑全星
五莲县农业技术服务中心,山东五莲 262300五莲县农业技术服务中心,山东五莲 262300山东省五莲县气象局,山东五莲 262300五莲县农业技术服务中心,山东五莲 262300五莲县农业技术服务中心,山东五莲 262300五莲县农业技术服务中心,山东五莲 262300
农业科技
五莲樱桃SWOT区域品牌发展对策标准化生产
Wulian cherrySWOT analysisregional branddevelopment suggestionsstandardized production
《落叶果树》 2026 (2)
53-57,5
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