文旅融合背景下中医香疗文创产品的设计研究OA

In the context of the vigorous development of the integration of culture and tourism and the booming health industry,the role of the cultural tourism industry in promoting local economic growth has become increasingly prominent.Aromatherapy of TCM cultural and creative products,as the crystallization of the deep integration of the cultural tourism industry and TCM culture,has broad development prospects.This paper focuses on the aromatherapy of TCM cultural and creative products under the background of cultural-tourism integration,analyzes the current development status of Aromatherapy of TCM cultural and creative products,and explores their important role in the integration of the cultural and tourism industries.It also proposes development principles based on inheritance,innovation,safety,branding,and market orientation.The paper further studies the development pathways of Aromatherapy of TCM cultural and creative products through methods such as exploring cultural connotations,integration with local culture,application of modern technology,cross-industry cooperation,and international exchanges.It aims to promote the in-depth integration of the Aromatherapy of TCM industry with the cultural tourism industry,to open up new pathways for the innovative development and dissemination of TCM culture,and to provide research ideas for creating Aromatherapy of TCM cultural and creative products that combine cultural depth with market competitiveness.