文化价值共创:乡村文化治理有效的逻辑理路OACHSSCD

Based on the theory of value co-creation and combined with the on-site investigation of folk cultural activities in Y town,Xiangxi,an analysis framework of"subject-network-function"was constructed to explain the effective logical approach to rural cultural governance.The results show that when rural cultural governance is confronted with multiple predicaments such as the absence of subjects,scattered resources,and weakened functions,multiple subjects including the government,enterprises,village cadres,social organizations,and villagers can drive the transformation of cultural governance from external administrative empowerment to endogenous value creation through joint design,collaborative production,immersive experience and in-depth construction to address the risks and challenges they encounter in rural cultural governance.On this basis,the co-creation of cultural values has activated the villagers'subjectivity,constructed the social collaborative network,and integrated the cultural functional system,achieving value empowerment in cultural governance.Therefore,it is suggested that this practical path be optimized from such aspects as the mutual construction of identity and governance presence,the synergy of consensus building and platform embedding,and the spillover of effectiveness to the value leap of the governance community in order to provide a referential experience model for the modernization of rural cultural governance.