国产游戏国际传播的游戏性叙事逻辑、构建方式及实践进路OACHSSCD

The effectiveness of international communication in video games is closely tied to gameplay-based narrative structures.The interplay between gameplay production units—comprising symbols,rules,and randomness—and cultural narrative frameworks forms the core dynamic of video games as cultural communication mediums.Centering on Black Myth:Wukong,this study analyzes how the extensibility of cultural symbols,the embodied engagement enabled by interactive rules,and the activation of players'sense of self-efficacy through randomness mechanisms collectively position gameplay as the intrinsic nar-rative logic of international dissemination.Through the integration of scene construction,nested rule sys-tems,and stochastic narrative networks,gameplay mechanisms are deeply embedded within cultural nar-rative frameworks,generating a dynamically evolving semantic structure.Building upon this foundation,Black Myth:Wukong further achieves a transformation from universal gameplay mechanisms to culturally distinct expression by employing strategies such as the estranged re-encoding of traditional symbols,the integration of playability with intertextual rule design,and the distribution of fragmented cultural elements reinforced by feedback mechanisms—thus offering a practical model and innovative pathway for enhancing the global communicative power of Chinese-developed games.