基于结构方程的城镇居民低碳生活行为影响因素研究OA

Under the guidance of the"dual carbon"goals,based on the Theory of Planned Behavior(TPB),combined with relevant literature and field investigations,the influencing factors of urban residents'low-carbon living behaviors were proposed,and an influencing factor model for such behaviors was constructed.An empirical study was conducted by taking Chongqing as a case study.Through questionnaire surveys and structural equation model analysis,it was shown that the low-carbon living behaviors of urban residents in Chongqing were jointly affected by multiple factors.Low-carbon attitudes,perceived behavioral control,subjective norms,and publicity and education all exerted significant positive impacts on low-carbon behaviors.The influence intensity of the four latent variables on low-carbon behaviors was ranked from strong to weak as follows:subjective norms(path coefficient:0.432)>low-carbon attitudes(path coefficient:0.357)>perceived behavioral control(path coefficient:0.316)>publicity and education(path coefficient:0.261).Behavioral intention played a significant mediating role in the influence paths of each latent variable on low-carbon behaviors,which amplified the positive driving effects of low-carbon attitudes,perceived behavioral control,subjective norms and publicity and education on low-carbon behaviors.Therefore,it was suggested that the continuous practice and in-depth development of low-carbon living behaviors among urban residents should be promoted by strengthening the guidance of social norms,raising residents'low-carbon awareness,and optimizing publicity and education measures.