框架理论视域下电影《惊蛰无声》的主题创新与传播价值探赜OACHSSCD
Thematic Innovation and Communication Value of the Film Scare Out from the Perspective of Framing Theory
由张艺谋执导、国家安全部指导创作的中国首部聚焦当代国家安全题材的谍战影片《惊蛰无声》,作为2026年春节档的口碑之作,其总票房位居该档期电影票房排行榜第三位.影片从主题设定、社会语境、叙事逻辑、宣传策略、符号建构及认知框架等方面,通过搭建"高-中-低"三个层次的框架,实现了主题表达的创新.在三层框架的协同作用下,国家安全观的传播实现了从单向宣传教育向受众主动参与的意义再生产的转向.在深化公众国家安全认知的同时,也为新主流电影弥合主旋律与商业逻辑的鸿沟提供了鲜活范本.
Scare Out,the first Chinese spy film focusing on contemporary national security,was directed by Zhang Yimou and produced with the guidance of the Ministry of State Security.As a critically acclaimed film in the 2026 Spring Festival season,it ranked third at the box office.Through the construction of a three-tiered framework—operating on high,medium,and low level—the film achieved thematic innovation in terms of its subject matter,social context,narrative logic,promotional strategies,symbolic construction,and cognitive framing.The synergistic effect of these three frameworks transformed the dissemination of the national security concept from a unidirectional educational endeavor into an active audience engagement in meaning production.While deepening public understanding of national security,the film also provided a compelling model for how new mainstream cinema can bridge the gap between core values and commercial logic.
彭翠;李沂霖
河北大学 新闻传播学院,河北 保定 071002河北大学 新闻传播学院,河北 保定 071002
社会科学
框架理论主题创新《惊蛰无声》国家安全观
framing theorythematic innovationScare Outnational security concept
《中北大学学报(社会科学版)》 2026 (2)
28-34,7
2022年度国家社科基金重点项目:智能信息传播与超大城市老年数字社会治理(22AXW008)第三批国家级一流本科课程:线上线下混合式一流课程《影视概论》河北省高等教育教学改革研究与实践项目:《文艺学概论》课程思政教学改革与研究(2023GJJG004)
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