市场竞争压力对加油站经理管理举措的影响及实证分析OACHSSCD

Under intense market competition,behavioral adjustments by front-line managers have become critical for petroleum product retailers to cope with competitive pressures.This paper focuses on front-line station managers at a large state-owned enterprise's gas stations,integrates over 10,000 survey responses with corporate administrative and geographic information data,and analyzes the impact of competitive pressure on front-line managers'management practices across such four dimensions as employee management,product pricing,product strategy,and cost control using OLS and the Logit model.The findings indicate that market competition pressures lead gas station managers to reduce investment in personnel management while intensifying profit-oriented management actions,which exhibits significant heterogeneity across different gas station management models,as well as depending on the manager's gender and educational background.