中国乡村运营的发展现状与推进思路OACHSSCD
Current Status and Promoting Strategies of Rural Operations in China
乡村运营是强村富民的重要举措,是推进乡村全面振兴的重要环节.近年来,乡村运营逐步从地方探索向全国推广,呈现出乡村运营理念逐渐成熟、运营主体多元化、强村富民效应初显、数字化加速推进的特征,主要存在乡村运营业态和产品同质化、人才和团队缺乏、盈利水平地区差异大等方面的挑战.未来重点需要因地制宜创新推进、加快人才队伍建设、深化数字技术应用、完善强村富民机制、统筹乡村规划建设运营治理,以此实现乡村运营高质量发展,助力扎实推进乡村全面振兴和城乡融合发展.
Rural operation is an important measure to enrich the villages and their residents,and it is an important link in promoting the comprehensive revitalization of rural areas.In recent years,rural operation has gradually expanded from local exploration to nationwide promotion,presenting the char-acteristics such as the maturation of the rural operation ideas,the diversification of the operation entities,the initial emergence of the effects of enric-hing the villages and their residents,and the accelerated advancement of digitalization.The main challenges include the homogenization of rural opera-tion business forms and products,the lack of rural operation talents and teams,and significant regional differences in profit levels.In the future,we need to innovatively promote the rural operation based on local conditions,accelerate the construction of talent teams,deepen the application of digital technologies,improve the mechanisms for enriching villages and their residents,and coordinate the plan,construction,operation and governance of ru-ral areas,which will help achieve high-quality development in rural operation and contribute to the steady advancement of comprehensive rural revital-ization and integrated urban-rural development.
苏红键
中国社会科学院农村发展研究所,北京 100732
管理科学
乡村运营乡村振兴强村富民乡村 CEO
rural operationrural revitalizationenrich the village and the residentsrural CEO
《当代经济管理》 2026 (5)
38-44,7
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