基于网络文本分析的非典型历史街区游客感知意象研究OA

This paper takes Wuhu Ancient City,an atypical historic district,as an example,and then uses online text analysis method to conduct an in-depth analysis from the dimensions of the parts of speech,word frequency,category,and sentiment.Findings indicate that tourist perceptions on Wuhu Ancient City focus primarily on historical culture,architectural style,and service quality,with relatively positive overall evaluations,and also some dissatisfaction with some facilities and services.Based on these results,the paper proposes the development strategies of integrating the city's historical context,establishing a distinctive urban memory identity,and optimizing the planning and design of the ancient city,with a view to provide references for the future development of Wuhu Ancient City and other similar districts.