河北省国际旅游形象感知研究OACHSSCD
Perception of Hebei Province's International Tourism Image—Based on Tourist-Generated Content and Multimodal Discourse Analysis
河北省作为历史文化底蕴深厚、自然景观资源丰富的地区,其旅游的国际化发展对"讲好中国故事"与"传播中华文化"具有重要战略意义.基于海外主流旅游平台的用户评论数据,运用游客生成内容分析和多模态话语分析方法,系统考察了国际游客对河北省旅游形象的资源认知与情感感知.研究发现,河北省各城市在国际旅游市场呈现差异化发展态势,需制定针对性发展策略.国际游客对河北省的自然资源、历史文化资源及人文资源表现出显著偏好,整体评价趋于积极.基于分析结果,提出了河北省国际旅游形象优化提升的具体策略.
As a region endowed with profound historical cultural heritage and abundant natural landscape resources,Hebei Province holds significant strategic importance for its international tourism development in"telling China's stories well"and"disseminating Chinese culture".The study systematically investigates international tourists'cognitive perceptions and affective evaluations of Hebei's tourism image by employing tourist-generated content and multimodal discourse analysis on data collected from a mainstream overseas travel platform.The findings reveal differentiated developmental patterns among Hebei's cities in the international tourism market,necessitating targeted development strategies.International tourists show marked preferences and positive evaluations toward Hebei's natural resources,historical and cultural resources,as well as its humanistic resources.Building upon these findings,the study proposes strategies for optimizing and enhancing Hebei's international tourism image.
武英奇;郭士琦;王成山
河北民族师范学院 外国语学院,河北 承德 067000河北民族师范学院 外国语学院,河北 承德 067000河北民族师范学院 外国语学院,河北 承德 067000
管理科学
河北旅游形象感知国际游客网络评论
Hebei tourismimage perceptioninternational touristsonline reviews
《河北民族师范学院学报》 2026 (2)
88-95,8
2023-2024年度河北省社会科学基金研究项目"基于多模态话语分析的河北省国际旅游形象建构及传播效果研究"(HB23XW001).
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