乡村振兴背景下江苏农产品品牌营销策略创新研究OA

Against the backdrop of rural revitalization,the brand marketing of agricultural products has played a significant role in driving the development of Jiangsu's rural economy.However,there are still some issues with the brand marketing strategies for Jiangsu's agricultural products.Therefore,based on the rural revitalization strategy,this paper conducts an in-depth study focusing on the brand marketing problems of Jiangsu's agricultural products.Firstly,it clarifies the significance of brand marketing for Jiangsu's agricultural products.Secondly,it carries out a SWOT analysis on the current status of Jiangsu's agricultural product brand marketing,identifying the strengths,weaknesses,opportuni-ties,and threats in its brand marketing strategies.On this basis,combined with a case study of"Nanjing Yuhua Tea",a well-known agricultural product in Jiangsu,the paper proposes innovative paths for the brand marketing strategies of Jiangsu's agricultural products under the back-ground of rural revitalization.