可持续视域下东阳木雕文创产品设计研究OA
RESEARCH ON CULTURAL AND CREATIVE PRODUCTS OF DONGYANG WOODCARVING FROM THE PERSPECTIVE OF SUSTAINABILITY
文章关注东阳木雕文创产品开发存在的不足情况,探索基于可持续理论、AHP层次分析法的创新设计途径.借助田野调查、文献计量的方式,对产品现存问题展开系统梳理,在此基础上建立起一个四维分析模型,该模型涵盖了生态效能、经济价值、用户偏好、文化传播等方面.运用层次分析法来计算指标权重系数,以此量化设计要素的优先级,并且通过设计实践来验证模型的有效性.在可持续发展视角之下的东阳木雕文创产品开发工作,是运用数据驱动的方式来取代以往单纯依靠经验所做出的决策.通过精准地识别出文化基因所具备的特征、多维产品需求,达成木雕技艺能够持续发展的目标,进而为后续其他同类文创产品的设计与开发工作提供全新的思路.
This study aims to deal with the insufficient development situation of Dongyang wood carving cultural creative products,by putting forward an innovative design method that integrates sustainability theory and the Analytic Hierarchy Process(AHP)methodology.Therefore,thus it focuses on filling the current development gap of such products through this combined theoretical and methodological application.Via on-site field investigation and bibliometric analysis work,we carried out systematic identification for existing product shortcomings and build a four-dimensional analysis model that includes ecological efficiency,economic value,user preference,and cultural communication.We employ the AHP method to compute indicator weight coefficients,thus quantifying design element priority levels;at the same time,practical design application activities verify the effectiveness of this model.This development pattern oriented to sustainability uses data-based methods to replace decision-making based on experience,identifying with precision the characteristics of cultural genes and multi-dimensional core demands.Hence,this framework can effectively push forward the sustainable evolution of wood carving craftsmanship,thus establishing a design methodology that can be replicated for the development of similar cultural products.
许泽锐;臧勇
浙江农林大学艺术设计学院浙江农林大学艺术设计学院
通用工业技术
东阳木雕文创产品可持续理论AHP层次分析法设计因素
Dongyang woodcarvingCultural and creative productsSustainable theoryAHPDesign factors
《设计》 2026 (4)
67-71,5
文旅部2024年度全国文化艺术职业教育和旅游职业教育提质培优行动计划—专业研究生科研攻关项目MFA项目《可持续理念视阈下东阳木雕地域性文创产品设计实践研究》
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