基于皮尔斯符号学的中草药IP设计研究OA

To explore the transformation strategies of Chinese herbal medicine symbols in contemporary contexts and conduct IP design practices for traditional Chinese medicine(TCM),this study employs Peirce's semiotic triadic relationship model as the theoretical framework.It proposes a collaborative translation pathway of"symbol-object-interpretant"for TCM IP design.By deconstructing TCM culture into natural attribute,functional attribute,and cultural metaphor dimensions,a three-phase design methodology is logically and systematically established based on the functional attribute and cultural metaphor dimensions,namely"visual symbol extraction-behavioral symbol design-narrative symbol construction",and the paper then uses Ganoderma lucidum,Panax ginseng,and Lobelia chinensis as exemplary herbs to verify the feasibility of symbolic systems in shaping IP personas and developing derivative narratives,thus naturally leading to concrete TCM IP images and cultural creative derivatives.This research provides reference for TCM IP design within the Peircean semiotic framework,offering systematic transformation methods and practical models for the modernization of traditional medical cultural resources.