设计事理学与SEM模型融合下的地域文旅文创包装设计研究OA

To address the issue of insufficient cultural connotation expression in regional cultural and creative packaging design,this study constructs a quantitative evaluation framework for the design process.The research is guided theoretically by Design Ethics and conducts quantitative analysis using Structural Equation Modeling(SEM)to explore the impact of key design factors on user satisfaction.A design process based on Design Ethics and SEM is constructed and applied to the cultural and creative packaging design of Yili.Yili's local cultural heritage artifacts are combined with regional characteristics of Yili to produce design outcomes.A design process based on Design Ethics and the SEM model is explored,which reasonably analyzes the relationships between people,events,and objects,guiding design in a more systematic and scientific way and providing a replicable methodological path for design in related fields.