基于情感化设计的十二生肖汉字图形化研究OA

To explore the design method of graphicization of Chinese Zodiac characters to enhance users'understanding and recognition of traditional culture and thus improve their emotional resonance.Based on the three-level theory of emotional design,a design evaluation framework is constructed through the three dimensions of instinctive,behavioral,and reflective levels.With the help of the semantic difference method and factor analysis method of perceptual engineering,we collect data on users'preferences for different design solutions and quantify users'perceptual needs.Based on the results of the analysis,the emotional influence factors are determined to complete the practice of graphic design of the word"snake".The intervention of emotional design can effectively enhance the expression effect and cultural value of the Chinese characters of the Chinese zodiac,provide theoretical support and practical guidance for the graphic design of related Chinese characters,and promote their innovative development in the modern context.