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AIGC多模态协同设计在动态海报创作中的应用研究OA

RESEARCH ON THE APPLICATION OF AIGC MULTIMODAL COLLABORATIVE DESIGN IN DYNAMIC POSTER CREATION

中文摘要英文摘要

探索AIGC驱动的多模态协同设计在动态海报创作中的应用,提升动态海报创作效率,构建面向动态叙事的AIGC多模态协同创作方法.以西湖春季动态海报创作为例,构建"目标解构-跨模态生成-动态融合"的多模态协同创作方法:通过大语言模型解析文化意向并生成叙事脚本;运用AIGC多模态生成技术实现文、图、音频、视频等不同模态媒介的互相生成与转化;结合叙事进行融合与动态演绎.应用AIGC技术成功实现了文化意象的转译与动态演绎,动态海报创作效率显著提升,在增强表达的同时优化了信息传递.构建的AIGC多模态协同创作框架,能够加速创意转化,为动态海报创作提供了兼顾文化传承与技术创新的新思路,为同类设计研究与实践提供参考.

This study explores the application of AIGC-driven multimodal collaborative design in dynamic poster creation,aiming to enhance the efficiency of dynamic poster production and establish an AIGC multimodal co-creation framework oriented toward dynamic storytelling.Taking the creation of dynamic posters for West Lake in spring as an example,a multimodal collaborative methodology of"target deconstruction-cross-modal generation-dynamic fusion"is proposed.This includes:1)employing large language models to analyze cultural intentions and generate narrative scripts;2)utilizing AIGC multimodal generation technologies to interconvert and synthesize text,image,audio,and video modalities;3)integrating narrative elements for dynamic interpretation and visual synthesis.Successfully achieved the translation and dynamic interpretation of cultural intention based on AIGC.The efficiency of dynamic poster creation was significantly improved,enhancing expressive richness while optimizing information communication.The proposed AIGC multimodal co-creation framework accelerates creative transformation,offering a novel approach for dynamic poster creation that balances cultural heritage preservation and technological innovation.This methodology provides valuable insights for similar design research and practices.

项笑梅;熊樱

江西科技师范大学美术学院江西科技师范大学美术学院

社会科学

AIGC多模态跨模态生成动态海报文化传播

AIGCMultimodalCross-modal generationDynamic postersCultural communication

《设计》 2026 (1)

70-74,5

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