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AIGC赋能下的湘赣边区红色文创设计方法研究OA

RESEARCH ON THE DESIGN METHODS OF RED CULTURAL AND CREATIVE PRODUCTS IN THE HUNAN-JIANGXI BORDER AREA EMPOWERED BY AIGC

中文摘要英文摘要

立足文化传承和技术创新的双向需求,以湘赣边区红色文化为研究对象,探索AIGC技术赋能下红色文创设计的创新方法与路径.综合运用文献分析、方法论构建与实践验证等方法,系统梳理湘赣边区红色文化资源脉络,分析湘赣红色文创的研究现状及发展趋势,并探讨AIGC技术赋能下的设计优化流程,提出"文化语义提取—创意生成—人机协同迭代优化"三阶模型,并应用于湘赣边区红色文创设计实践中.构建湘赣边区红色文化数据库,以秋收起义文家市纪念馆中红色人物形象这一物质符号为设计对象,验证AIGC赋能湘赣边区红色文创设计方法的可行性,对湘赣边区红色文化的数字化转译及文创产业的发展起到了积极作用.AIGC赋能湘赣边区红色文创设计研究,不仅为湘赣边区红色文化传承与创新提供有力的技术支持,更为国内红色文化资源的数字化转译与设计创新提供理论支持与实践参考.

The work Based on the two-way demand of cultural inheritance and technological innovation,this paper takes the red culture of Hunan-Jiangxi border area as the research object to explore the innovative methods and paths of red cultural and creative design enabled by AIGC technology.By comprehensively applying literature analysis,methodology construction and practice verification,this paper systematically sorted out the context of red cultural resources in Xiangan-Jiangxi border area,analyzed the research status and development trend of Xiangan-Jiangxi red cultural creativity,discussed the design optimization process enabled by AIGC technology,and proposed a three-stage model of"cultural semantic extraction-creative generation-human-machine collaborative iterative optimization".It is also applied to the practice of red cultural and creative design in Hunan-Jiangxi border area.The database of red culture in Hunan-Jiangxi border area is constructed,and the material symbol of the red figures in the Memorial Hall of Wenjia City in the Autumn Harvest Uprising is taken as the design object to verify the feasibility of the method of AIGC enabling the design of red culture in Hunan-Jiangxi Border area,which plays a positive role in the digital translation of red culture in Hunan-Jiangxi border area and the development of cultural and creative industry.AIGC enables the research of red cultural and creative design in Hunan-Jiangxi Border area,which not only provides strong technical support for the inheritance and innovation of red culture in Hunan-Jiangxi border area,but also provides theoretical support and practical reference for the digital translation and design innovation of domestic red cultural resources.

张慧;姜太军;梁可臻

湖南科技大学建筑与设计学院湖南科技大学建筑与设计学院湖南科技大学建筑与设计学院

通用工业技术

生成式人工智能(AIGC)湘赣边区红色文创设计方法数字化转译

Artificial intelligence generated content(AIGC)Xiang-Gan border regionRed cultural creativityDesign methodologyDigital translation

《设计》 2026 (1)

66-69,4

2022年度湖南省普通高等学校教学改革研究项目《基于BOPPPS模型的视觉传达专业线上线下混合课程教学模式建构与实践研究》(HNJG-2022-0777)

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