面向赛旅融合的旅游纪念品创新设计研究OA

To explore innovative design methods for tourism souvenirs that integrate sports and tourism,and to develop tourism souvenir solutions that help enhance the cultural influence of sports events.This article takes the Harbin Asian Winter Games as case studies,analyzes the current situation of the integration and innovation of the event and cultural tourism,proposes the design principles and creative ideas of the integration of the event and tourism souvenirs,and integrates the extracted elements of the Asian Winter Games(AWG)event with Harbin's characteristic culture into the design practice,forming a unique design scheme for the Asian Winter Games tourism souvenirs with the characteristics of the host city.It provides reference methods and demonstration cases for the innovative design of the integration of the event and tourism souvenirs.