基于可拓语义的公务船产品识别造型设计研究OA
STUDY ON FORM DESIGN OF OFFICIAL VESSEL PRODUCT IDENTITY BASED ON EXTENICS SEMANTICS
为帮助公务船设计企业塑造独特产品识别形象以提升竞争力,将可拓语义引入公务船造型设计.首先通过焦点小组搜集并筛选得出公务船典型性样本群,提炼出公务船的识别语义特征;然后通过问卷量表进行可拓语义分析,得出各个识别语义特征的可拓区间;再针对识别语义特征,搜集筛选关联意象图并进行图解分析,得到图解元素库,随后进行可拓变换设计,得到创新的图解元素库;最后应用在公务船产品识别造型创新设计中,得到方案并进行评价.结果证明该方法具有较好可行性,能有效指导通过公务船造型设计精准传达识别语义特征,从而利于公务船企业建立产品识别,可以为后续公务船产品识别造型设计提供参考.
To help official vessel design enterprises establish a unique product identity and enhance competitiveness,extensics semantics is introduced into the styling design of official vessels.First,typical samples of official vessels are collected and screened through a focus group,and their identity semantic features are extracted.Second,extensible semantic analysis is carried out using a questionnaire scale to obtain the extensible interval of each identity semantic feature.Third,relevant imagery maps are collected,screened and diagrammatically analyzed to form a diagram element library,which is then processed by extensible transformation to generate an innovative diagram element library.Finally,the innovative elements are applied to the innovative styling design of official vessel product identity,and the design schemes are proposed and evaluated.The results show that the method has good feasibility,can effectively guide the accurate expression of identity semantic features through official vessel styling design,facilitate enterprises to establish product identity,and provide a reference for subsequent research on official vessel product identity styling design.
徐鹏凯;汪文婷;徐斯琪
武汉理工大学艺术与设计学院武汉船舶设计研究院有限公司武汉船舶设计研究院有限公司
通用工业技术
可拓语义产品识别造型设计识别语义特征产品语义公务船
Extenics semanticsProduct identityForm designIdentifiable semantic featuresProduct semanticsOfficial vessels
《设计》 2026 (4)
105-109,5
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