促进数字消费高质量发展:一种新消费实践的新兴古典经济学分工理论解释OACHSSCD

The essence of digital consumption is a deepened division of labor and collaborative synergy driven by digital technologies,whose development relies on division and collaboration across subject,technological and spatial dimensions.However,insufficient division synergy and a lack of effective collaborative mechanisms are core bottlenecks restricting its high-quality development.Only by optimizing the division system and collaboration mech-anisms toward fairness and efficiency,and by embedding digital collaboration's impersonal rationality into the whole division process,can high-quality development be achieved. Digital technology restructures consumption-oriented division and collaboration by breaking time,space,and cost constraints,improving transaction efficiency,reducing costs,and extending the division of labor network.Ad-ditionally,it builds an efficient impersonal collaboration model,realizing seamless connections among actors and providing a digital foundation for the synergy logic of division and collaboration. The integration of refined division and collaborative synergy supports digital consumption expansion and effi-ciency improvement.Digital technology extends division across production,distribution,exchange,and consump-tion,forming a specialized system and a prosumer model.The impersonal model matches specialized production with personalized demand,maximizing specialization gains and social welfare. China's digital consumption faces bottlenecks,including unequal rights and digital gaps between consumers and platforms,technology-application disconnection,unbalanced regional digital infrastructure,and lagging govern-ance.To address these,efforts focus on balancing subject rights,promoting technology-scenario integration,opti-mizing spatial allocation,and improving multi-stakeholder governance,to optimize systems and unify scale,effi-ciency,and fairness. Balancing scale expansion and equitable development is the key to breaking through the bottlenecks of digital consumption.Only by organic integrating technological efficiency with institutional fairness can the division of labor and collaboration in digital consumption reach a higher level.This not only helps release the potential of digital consumption in a broader scope but also lays a solid foundation for its sustainable and high-quality development.