从双重影响到共建共享:全球性社交媒体的治理困境与突破OACHSSCD
The Governance Dilemma and Breakthrough of Global Social Media:From Dual Pressures to Co-building and Sharing
在全球数智化转型的过程中,由于世界各国政治立场、法律规范、监管标准等维度存在差异,"重写世界"但尚处于发展阶段的全球性社交媒体,正面临国籍国与东道国的双重影响.TikTok 在美国的治理所呈现出的"东道国—TikTok—国籍国"之间的复杂博弈,是非常典型的.东道国美国运用行政权力、立法权力、司法权力和社会舆论工具对 TikTok 实施限制与打压.为有效采取反制措施,TikTok 不得不行使东道国的法律诉讼权利和政治游说权利,并采用本土化运营途径及社会公益工具.在 TikTok 应对的过程中,来自国籍国的法律支持、外交保护及行政指导成为有效支撑.当前,全球性社交媒体面临的治理困境主要由全球数字治理机制失衡、全球政治经济竞争的复杂性和国籍国海外利益保护体系不完善所致.人类正在步入数智时代,限制与打压必然不利于数字经济的发展和数字文明的进步.基于全球性社交媒体的双重属性,唯有坚持共建共享原则,快速推进合作治理并形成合作共赢的格局,国籍国和东道国方能有效突破这一治理困境.
Amid the global digital and intelligent transformation,the developing global social media is reshaping the international landscape due to different national political positions,legal systems and regulatory standards,and thus is exposed to dual regulatory pressures from both home and host countries.The regulation of TikTok in the United States has become a typical case that reflects the complicated interactions among the host country,the social media and its home country.To restrict and suppress TikTok,the United States has not only used administrative and legislative instruments,but judicial and public-opinion ones as well.In response,TikTok has had to resort to law suit and political lobbying as well as localized operation and public welfare.At the same time,China's legal support,diplomatic protection and administrative guidance became its prop behind its development.Both the measures taken in the USA and the support from China facilitate its stable development although they are fundamentally different in nature.The underlying logic behind its development resulted from a combination of factors deserves further investigation.When TikTok was playing with the USA,the dynamic and flexible Sino-US relations are essential to its survival and development.Currently,the governance dilemmas faced by global social media are mainly attributed to the imbalance of global digital governance mechanisms,the complexity of global political and economic competition and the inadequacy of the protection system for overseas interests.Human beings are entering the era of digital intelligence,and restriction and suppression will inevitably obstruct the development of digital economy and the progress of digital civilization.Given the dual attributes,the home country and the host country must work together to build and govern global social media and achieve a win-win to solve the governance dilemmas.
谢新水;王金磊
首都师范大学管理学院首都师范大学管理学院
社会科学
全球性社交媒体TikTok海外利益全球治理
global social mediaTikTokoverseas interestsglobal governance
《江苏大学学报(社会科学版)》 2026 (2)
49-59,11
北京市社会科学基金重大项目(24LLGAA025)
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