主体价值型消费与扩大内需新思路OACHSSCD

In the current context of rapid technological advancement,increasing uncertainty,and the growing subjectivity in social and economic activities,promoting consumption,expanding domestic demand and boosting confidence require a deeper understanding of value forms,identifying their inherent correspondence with heterogeneous consumption behavior types,and integrating multiple values such as use value and utility value as well as various consumption behavior patterns to explore new ideas for promoting consumption,expanding domestic demand and strengthening confidence.In line with the trend of the digital intelligence era and the new characteristics of consumption today,this paper proposes the new concept of subject-value-oriented consumption,classifies the basic types of consumption behavior,explains their main features,and explores the shared subjectivity of labor value and utility value,the action and influence mechanisms of value forms on consumption behavior,and the practical effects of corresponding macro consumption-stimulating policies,as well as the participation activities of consumption subjects inspired by embodied intelligence in digital intelligence technologies.It emphasizes the personalized evaluation and recognition of commodity value by consumption subjects themselves,further elaborates on the intrinsic connection between new consumption forms such as participatory consumption and the participatory economy,and realizes the subjectivity of consumers through their all-round and full-process participation.It distinguishes participatory consumption and economy from experiential consumption and economy. It breaks through,expands,and enhances the traditional concepts and theoretical thinking patterns of material commodity consumption,deeply analyzes and profoundly reveals the internal reasons for the enhanced subjectivity of consumers in the new era,takes the labor theory of value as the starting point and enhancing subjectivity awareness as the logical main line of theoretical analysis,and improves the dominant position of consumers in consumption practice.It absorbs and integrates different values with different focuses and corresponding consumption behavior patterns,combines the unique advantages of digital intelligence technologies in precisely depicting the unique consumption behaviors of subjects and multi-disciplinary methods,and comprehensively analyzes and demonstrates the new characteristics and models of consumption that emphasize both material consumption and spiritual enjoyment and the corresponding inevitable trends of social and economic development.It reveals and points out the deep-seated internal reasons and influence mechanisms that inhibit consumption and lead to weak domestic demand,as well as feasible explorations for breaking the deadlock.It deepens the understanding of value forms to trigger new thinking for expanding domestic demand and boosting consumption confidence,providing theoretical support through emphasizing and cultivating diversified and personalized subjects,optimizing the structure and market response of the production supply side,reconstructing social rules and order in the digital intelligence era,and in-depth exploration and innovation in academic theory.It balances the relationship between consumption demand and the structural matching of income growth and consumption capacity,strategic shifts and associated logic,organically combines short-term and long-term paths,strives for breakthroughs in key areas,and pays attention to eliminating the influence of consumption-inhibitory factors and risk prevention,leading to and designing new ideas,new measures and corresponding practical path choices for the multi-type,multi-functional and diversified subjects'equal and full participation in expanding domestic demand and boosting consumption confidence in China at present.