首页|期刊导航|重庆邮电大学学报(社会科学版)|数字媒体技术对民族地区网络舆情的影响及其治理机制

数字媒体技术对民族地区网络舆情的影响及其治理机制OACHSSCD

The impact of digital media technology on online public opinion in ethnic regions and its governance mechanisms

中文摘要英文摘要

"文化安全"是"十五五"时期经济社会发展的重要基石与核心关切.数字媒体技术的迅猛发展,不仅深刻影响人们的生产生活,也使我国民族地区的舆情治理面临新的挑战.探讨数字媒体技术对民族地区网络舆情的影响及其治理机制,有助于增强文化认同、促进民族团结.数字媒体技术的发展应用,使民族地区的网络舆情呈现出议题敏感性高、舆情场域多元、跨境穿透性强、国际关注度高等特点,并在促进舆情主体多元化与情感表达、催生族群认同的"线上凝聚"与"信息茧房"效应、加剧舆情传播的"跨地域联动"与"风险导入"、重塑舆情引爆与扩散模式、增加舆情治理难度等方面造成重要影响.为此,应加快构建政论引导机制,加强理论指导与政策宣贯,引导各民族群众不断增强文化认同感;加快构建法治化治理机制,用法律法规约束数字媒体技术行为;加快构建技术精进适应机制,通过先进技术手段化解文化认同分化与舆情风险;加快构建政策协同机制,从智能研判、算法优化与数据治理等维度加强国家、地方及相关部门间的政策协同联动,进一步促进资源整合,形成舆情治理闭环体系.唯有如此,才能使民族地区舆情治理从被动应对转向主动引领、数智驱动,不断提升中国在全球民族议题上的话语权.

"Cultural security"is an important foundation and core concern for economic and social development during the 15th Five-Year Plan period.The rapid development of digital media technologies has not only profoundly transformed people's production and daily life but has also brought new challenges to the governance of online public opinion in China's ethnic regions.Exploring the impact of digital media technologies on online public opinion in these regions and identifying effective governance mechanisms can help strengthen cultural identity and promote ethnic unity.The development and application of digital media technologies have led to several distinctive characteristics in online public opinion within ethnic regions,including high sensitivity of issues,diversified public opinion arenas,prominent regional closure,strong cross-border penetration,and heightened international attention.These technologies have also produced significant effects by promoting the diversification of public opinion actors and emotional expression,generating both"online cohesion"of ethnic identity and the"information cocoon"effect,intensifying cross-regional linkage and risk transmission in public opinion dissemination,reshaping the triggering and diffusion patterns of public opinion,and increasing the difficulty of governance.In response,several governance mechanisms should be strengthened.First,a mechanism for political discourse guidance should be accelerated to enhance theoretical guidance and policy communication,thereby guiding ethnic minority communities to strengthen their sense of cultural identity.Second,a law-based governance mechanism should be established to regulate digital media technology behaviors through legal and regulatory frameworks.Third,a mechanism for technological advancement and adaptation should be developed to address cultural identity differentiation and public opinion risks through advanced technological means.Fourth,a policy coordination mechanism should be promoted to enhance collaboration among national,local,and relevant departments in areas such as intelligent monitoring,algorithm optimization,and data governance,thereby facilitating resource integration and forming a closed-loop public opinion governance system.Only through these measures can the governance of public opinion in ethnic regions shift from passive response to proactive guidance driven by digital intelligence,while also strengthening China's discursive influence in global ethnic issues.

黄成龙

中国社会科学院 民族学与人类学研究所,北京 100081

社会科学

民族地区数字媒体技术网络舆情治理机制

ethnic regionsdigital media technologyonline public opiniongovernance mechanisms

《重庆邮电大学学报(社会科学版)》 2026 (2)

94-102,9

中国社会科学院"绝学"、冷门学科资助计划:西域古文字学(25JXLM09)

10.3979/1673-8268.20260130001

评论