基于地域文化传播的陕西文体旅营销困境及数字化产品设计探究OA

From the perspective of regional cultural communication,this paper explores the challenges in the integrated marketing of Shaanxi's cultural,sports,and tourism products,focusing on aspects of content,technology,and experience.Focusing on the trend of digital product design,it aims to construct immersive,interactive,and personalized cultural-sports-tourism products.The purposes are to revitalize historical narratives,broaden communication channels for cultural-sports-tourism,and enhance user engagement,thereby promoting the transition of Shaanxi's regional culture from static preservation to dynamic inheritance.This exploration provides reference suggestions for achieving high-quality development in the cultural-sports-tourism industry.