手术类医疗平台线上线下合作策略:基于医疗质量视角的研究OA

Surgery appointment platforms can help alleviate the problem of"difficulty in accessing medical care".However,the development of this model has long been constrained by relatively low medical quality and insufficient traffic conversion.How platforms and primary-level hospitals can enhance medical quality through online-offline collaboration is therefore key to overcoming these challenges.From the perspective of medical quality,this paper constructs a complete-information dynamic game model between platforms and primary-level hospitals to examine their collaborative strategies.The findings show that the efforts made by both parties to improve medical quality are related to the initial medical quality of primary-level hospitals.When the platforms collaborate with primary-level hospitals whose overall initial medical quality is relatively low,a higher initial medical quality leads to a corresponding increase—either monotonic or wave-like—in the equilibrium improvement of medical quality,until a maximum is reached.Due to the free-rider effect,when platforms collaborate with primary-level hospitals whose overall initial medical quality is relatively high,a higher the initial medical quality instead results in a smaller equilibrium improvement in medical quality.When platforms collaborate with primary-level hospitals with a moderate level of initial medical quality,a moderate level of difficulty in improving medical quality is most conducive to overall quality enhancement.