乡村特色产业内生发展的社会基础与实践逻辑OACHSSCD

The development of rural characteristic industries is an important way to promote the common prosperity of farmers and rural areas.Based on the field investigation of the Chinese herbal medicine industry in Y Village,Shandong Province,this paper discusses the social foundation and practical logic of the endogenous development of rural industry by constructing the ana-lytical framework of"subject-ability-benefit".The results show that farmers participate in the development of rural characteristic industries in the form of household operation,fully mobilize the endogenous resources of the acquaintance society,promote the embedding of rural characteristic industries into the local society,thus forming arural characteristic industry organization charac-terized by horizontal aggregation and vertical system within the village.In addition,grassroots organizations provide public servic-es,connect national resources,maintain industrial order,and promote the upgrading and regularization of rural characteristic in-dustries.The development of rural characteristic industries has gone through the process of dual division of labor between village and market,and the farmer household have established a interest coupling mechanism in the intensive division of labor process,and the consistency and relevance in their business content and interest orientation constitute a business community,which strengthens the sense of village community.The research shows that giving full play to the subjectivity and initiative of farmers and supporting farmers'household operation is conducive to stimulating the vitality of villages,promoting the endogenous devel-opment of rural characteristic industries,promoting farmers'income,and realizing the all-round revitalization of rural areas.