基于眼动追踪技术的颐和园公众偏好研究OA

Chinese classical gardens serve as crucial windows for the public to access,experience,and understand Chinese garden aesthetics and aesthetic tastes.Investigating the public's visual perception and preferences regarding classical gardens is essential for the preservation and inheritance of their aesthetic and cultural heritage.This study selects the Summer Palace in Beijing as a representative case.By employing eye-tracking technology and integrating it with the scenic beauty evaluation method,this research explores the relationship between observers' visual perception and landscape preferences.Furthermore,it analyses how these visual behavioural characteristics reflect and influence public preferences.The findings indicate that:(1)Hard landscapes are focal points in the public's visual perception,excelling in terms of visual attention,degree of focus,and visual search patterns.(2)When appreciating plant landscapes,the public tends to focus on the overall view rather than intricate details,while the visual characteristics of mountain-water landscapes appear relatively understated.(3)There is a significant correlation between the public's visual behavioural characteristics and their preferences:when buildings dominate a scene,there is a negative correlation with naturalness scores;road and facility elements negatively affect the cultural and historical essence of classical gardens;water surface elements enhance the natural ambience and colour diversity of the garden;plant elements exhibit a negative correlation with colour richness.For landscape improvements,three aspects require attention:respecting the existing layout,aligning with visual behavioural characteristics,and optimising plant configurations.This study used eye-tracking technology to reveal the visual attention characteristics of the public towards classical gardens,providing empirical evidence for understanding their cognitive patterns and expanding the analytical methods used in garden perception research.