河北省滨海盐碱地农户特色产品种植意愿影响因素研究OA
A Study on Factors Influencing Farmers'Willingness to Cultivate Characteristic Products in Coastal Saline-Alkali Lands of Hebei Province
[目的]本文致力于研究河北省滨海盐碱地农户种植特色产品意愿的影响因素,从而找到激发农户种植积极性的路径方法,推动盐碱地特色农业高质量发展,并为相关政策制定提供依据.[方法]基于计划行为理论,构建"盐碱地农户特色产品种植意愿影响因素模型",利用河北省滨海盐碱区 305 户农户的有效问卷调查数据,运用AMOS结构方程模型分析行为态度、主观规范与感知行为控制对种植意愿的影响,并验证种植意愿对种植行为的驱动作用.[结果]三者均对农户种植意愿具有显著正向影响,且主观规范的作用最强,同时种植意愿进一步显著正向驱动种植行为.[结论]提升盐碱地特色农业种植效益、推进集约化种植、构建政府主导的赋能培训体系、打造区域公共品牌,是提升农户种植意愿、促进河北省滨海盐碱地农业可持续发展的有效路径.
[Objective]This study aims to investigate the factors influencing the willingness of farmers to cultivate specialty products in the coastal saline-alkali areas of Hebei Province,thereby identifying pathways to enhance farmers'enthusiasm for cultivation,promote the high-quality development of specialty agriculture in saline-alkali lands,and provide a basis for relevant policy formulation.[Methods]Based on the Theory of Planned Behavior,a"Model of Factors Influencing Farmers'Willingness to Cultivate Specialty Products in Saline-Alkali Lands"was constructed.Utilizing valid questionnaire data from 305 farmers in the coastal saline-alkali areas of Hebei Province,the AMOS structural equation model was employed to an-alyze the impacts of behavioral attitudes,subjective norms,and perceived behavioral control on planting willingness,and to verify the driving effect of planting willingness on planting behavior.[Results]All three factors had a significant positive impact on farmers'planting willingness,with subjective norms exerting the strongest influence.Additionally,planting will-ingness further significantly and positively drove planting behavior.[Conclusion]Enhancing the economic benefits of spe-cialty agriculture in saline-alkali lands,promoting intensive cultivation,establishing a government-led empowerment training system,and building regional public brands are effective pathways to improve farmers'planting willingness and promote the sustainable development of agriculture in the coastal saline-alkali areas of Hebei Province.
焦雪冰;赵涵茜;张亚茹;张艳新
河北农业大学 河北,保定 071000河北农业大学 河北,保定 071000河北农业大学 河北,保定 071000河北农业大学 河北,保定 071000
管理科学
盐碱地种植意愿生产行为结构方程模型影响因素
saline-alkali landplanting willingnessproduction behaviorstructural equation modelinfluencing factors
《现代农业研究》 2026 (3)
54-65,12
河北省现代农业产业技术体系建设专项资金(项目编号:HBCT2024230301)河北省省属高等学校基本科研业务费研究项目(项目编号:KY2025077)河北省高等学校人文社会科学研究项目(项目编号:QN2025675)河北省社会科学基金项目(项目编号:HB23ZT055)河北省社会科学发展研究重点课题(项目编号:20230103003)河北农业大学大学生创新创业训练计划项目(项目编号:2025185)河北农业大学大学生创新创业训练计划项目(项目编号:2025191)河北农业大学大学生创新创业训练计划项目(项目编号:2026339).
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