"情感"与"理性"并存:反转事件频发对网络舆情演化的影响机制探析OA

[Purpose/significance]Inrecent years,frequent reversal events have negatively impacted the online media en-vironment,leading to an increasing number of skeptical voices during the evolution of public opinion.These doubts are no longer merely emotional outbursts but also involve rational understanding of the event's authenticity.This study aims to gain a deeper understanding of this phenomenon and attempts to reveal the impact mechanism of frequent re-versal events on the evolution of online public opinion.[Method/process]Through surveys and computer simulation ex-periments,the study analyzes various elements such as individuals,media environment,and evolution patterns in on-line public opinion,then according to the analysis result,by incorporating user behavior into the modeling of public opinion evolution,conducted the simulation experiments.[Result/conclusion]In the context of frequent reversals,pub-lic trust in online media significantly decreases.This lack of trust affects individual behavior,with users'willingness to express opinions being heightened,while there is no significant impact on their willingness to like or change their viewpoints.Simulation experiments reveal that frequent reversals somewhat slow down the process of group polariza-tion and promote the manifestation of rational components in the public opinion space.Research results are significant for understanding the dual impact of reversal events on both emotion and rationality,as well as their influence on pub-lic opinion evolution.Additionally,they provide reference for public opinion guidance and management.