农产品电商供应链的农业技术推广政策激励效应研究OACHSSCD

By integrating the fundamental agricultural support policy of popularizing agricultural techniques into the e-commerce supply chain of agricultural products,this paper constructs a game model.The model analyzes the impact of this policy on the greenness of agricultural products,production and sales volume,and e-commerce service levels,thereby examining its incentive effects on farmers,e-commerce platforms,and consumers.The findings are as follows:First,the policy of popularizing agricultural techniques can enhance both the greenness and the production/sales volume of agricultural products while strengthening e-commerce services,thus promoting green agricultural production and sustainable development.Second,this policy simultaneously increases farmer income,e-commerce platform profits,and consumer welfare,which contributes to rural prosperity and incentivizes e-commerce platforms to further support the agricultural sector.Third,the policy yields the greatest increase in farmer income and the smallest increase in e-commerce platform profits,thereby enhancing overall social welfare while promoting greater equity in social distribution.