基于市场需求的饲料企业STP战略与市场推广路径研究OA

With the intensification of market competition,feed enterprises are confronted with challenges such as product homogenization,rising costs,and diversified demands.This paper,guided by market demand and based on the STP strategy of feed enterprises,sorts out the market promotion paths for feed enterprises.It aims to assist feed enterprises in market segmentation from the dimensions of differentiated promotion plans,brand value transmission,and the synergy of online and offline promotion ecosystems,thereby clarifying their target markets and establishing competitive advantages through technology,products,and services.This will help them smoothly achieve the strategic upgrade from a"production-oriented"to a"market demand-oriented"approach.