基于CAC范式的突发公共卫生事件个体保护行为影响因素研究OACHSSCD

Based on the Cognition-Affect-Conation(CAC)paradigm,we constructed a model of the influencing factors of individual protective behaviors in public health emergencies.379 questionnaires were collected through an online survey,and the Partial Least Squares Structural Equation Modeling(PLS-SEM)was used for empirical analysis to investigate the mechanisms of risk perception,negative emotions,information seeking behaviors,and individual pro-tective behaviors in public health emergencies.The results show that the perceived severity and uncontrollability of risk have a significant positive effect on fear and anxiety,and anxiety has a significant positive effect on individual protec-tive behaviors.Meanwhile,the perceived severity and uncontrollability of risk indirectly affect individual protective be-haviors through anxiety.Information seeking behaviors have a significant moderating effect on the mediating effects.This study establishes an analytical framework for the study of individual protective behaviors in public health emer-gencies from the perspective of the correlation paths of cognition,emotion,and conation,which is conducive to optimi-zing the risk communication mechanism for emergencies and enhancing the implementation effectiveness of risk gov-ernance measures.