"林间慢板":音乐节奏如何影响个体的亲环境行为OACHSSCD

As one of the most fundamental elements of music,music tempo influences people’s emotional experiences and cognitive responses.However,the effect of music tempo on individuals’pro-environmental behavior remains underexplored,with both its effects and underlying mechanisms still unclear.Drawing on associative learning theory,the current research systematically examined the impact of music tempo on pro-environmental behavior. Across eight studies,this paper employed multiple approaches,including secondary data,an incentive-compatible paradigm,and online/offline behavioral experiments,to test how and when slow-paced(vs.fast-paced)music impacts pro-environmental behavior.To this end,we proposed and examined the following assumptions:1)slow-tempo(vs.fast-tempo)music promotes individuals’pro-environmental behavior;2)nature connectedness plays a mediating role in this relationship,such that slow-tempo(vs.fast-tempo)music enhances individuals’nature connectedness,which in turn increases pro-environmental behavior;3)the presence or absence of audio tracks with natural elements moderates the effect—specifically,slow-tempo(vs.fast-tempo)music positively impacts pro-environmental behavior when such tracks are not introduced,but the core effect is weakened or even eliminated when they are introduced;4)green values act as a moderator,meaning that the positive effect of slow-tempo(vs.fast-tempo)music on pro-environmental behavior diminishes as individuals’green values scores decrease;5)urbanization tendency serves as a moderator,such that the positive effect of slow-tempo(vs.fast-tempo)music on pro-environmental behavior diminishes as individuals’urbanization tendency increases. To enhance the generalizability of the research findings,we employed multiple cross-situational indicators of pro-environmental behavior across sub-studies,including crowdfunding behavior for environmental projects,actual choices of eco-friendly products,willingness to participate in recycling activities,attitudes toward environmental brands,and relative preferences for eco-friendly products.Specifically,Study 1,which employed machine learning and secondary data modeling,identified a positive correlation between slow-tempo music and support for environmental crowdfunding projects,based on data from the GoFundMe website.Adopting an incentive-compatible design,Study 2 confirmed that individuals are more likely to choose pro-environmental products when exposed to slow-tempo music(vs.fast-tempo music).Moreover,Studies 3A and 3B collectively explored the mediating role of nature connectedness in the relationship between music tempo and pro-environmental behavior:slow-tempo(vs.fast-tempo)music enhances individuals’connectedness to nature(i.e.,the"adagio in the woods"association),which in turn positively drives pro-environmental behavior.Furthermore,Study 4 verified the moderating effect of audio tracks with natural elements:when such tracks are introduced,the impact of music tempo on pro-environmental behavior disappears.Study 5 further examined the boundary condition of green values,revealing that the positive effect of slow-tempo music on pro-environmental behavior weakens as individuals’green values decrease.Finally,Study 6 tested the moderating role of urbanization tendency,such that the positive effect of slow-tempo music on pro-environmental behavior weakens as individuals’urbanization tendency increases. Taken together,the current research not only enriches theoretical knowledge in the fields of music marketing,pro-environmental behavior,associative learning theory,and environmental psychology but also provides practical insights for promoting engagement in pro-environmental behavior and fostering a harmonious relationship between humans and nature.