乡村公共文化空间短视频的生产、再生产与价值实现OA

Against the background of advancing rural comprehensive revitalization and the popularization of short video media,short videos centered on the production of rural public cultural space not only affect the inheritance and development of rural culture,but also provide a new window for the outside world to understand rural development.Based on 475 short videos of rural public cultural space released from 2021 to 2025,this paper systematically discussed the production and reproduction characteristics,content dimensions and value connotations of short videos of rural public cultural space by using content analysis and coding statistics,combined with the theory of spatial production.The study found that:the production of short videos of rural public cultural space was characterized by professional creators,shortened duration,diversified pictures and accurate topic tags.Its reproduction constituted a complete communication chain of"creation and release by producers-platform recommendation-users view and feedback-content optimization and iteration",which was also an extension,upgrading and value reconstruction of earlier content production.Covered three content dimensions of material,spiritual and social,it had the core values of bridging the urban-rural spatial gap,expanding rural economic value,revitalizing traditional rural culture,and empowering sustainable development of rural ecology.This research makes up for the shortcomings of existing studies that emphasize production but neglect value transformation,enriches the application of spatial theory and media communication theory in rural scenarios,and provides theoretical references and practical paths for promoting the quality improvement and upgrading of rural public cultural space and boosting rural cultural revitalization.