参与电商对农户内部收入差距的影响效应和作用机制OA

With the widespread popularity of the Internet in rural areas,e-commerce has become a new driv-ing force for rural economic development.Therefore,it is of great significance to straighten out the theoret-ical and logical relationship between participation in e-commerce and the internal income gap of farmers to achieve rural common prosperity and rural revitalization.Based on the survey data of 816 kiwifruit growers in Shaanxi Province,this paper uses the re-centralization influence function(RIF)and the mediating effect model to empirically test the influence effect and mechanism of participation in e-commerce on the internal income gap of farmers.The study found that:1)Participation in e-commerce helps farmers to increase their income,but at the same time it will expand the income gap within farmers.In the process of participating in e-commerce,the gap between operating income and transfer income of farmers will gradually expand,but the wage income gap will narrow.2)Mechanism analysis shows that participation in e-commerce expands the operating and transfer income gap of farmers by increasing the scale of operation;promoting the adop-tion of green production technology,it will expand the income gap between farmers'operating and transfer income;increasing family market employment,it will narrow the wage income gap of farmers.3)Heteroge-neity analysis found that participation in e-commerce has a significant positive impact on middle,middle-high and high-income groups,and has no significant impact on the income of low and middle-low income groups;it has a significant positive impact on the income of high-burden families;the impact on low-burden household income is not significant.Therefore,the government should narrow the income gap among farm-ers by improving e-commerce support policies,strengthening Internet infrastructure construction,and sup-porting farmers'entrepreneurship and employment.