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数字平台定价与数据隐私激励OA

Digital platform pricing and data privacy incentives:a structural estimation using contracts variation

中文摘要英文摘要

大数据、人工智能等科技的发展,激励平台实施价格歧视并加剧了消费者数据隐私损失.研究了消费者数据隐私损失的边际分布状况,并分析了平台采用非线性合约获取用户数据隐私时的消费者净剩余变化.研究成果有助于为平台反垄断监管与数据隐私保护提供政策支持.根据结构估计以及反事实推断结果,数据隐私损失的边际分布在高曲率点显示出平台甄别激励强度高,消费者交易越频繁表示数据隐私损失越高,当平台采用线性定价时消费者剩余相对较高,消费者不存在隐藏行为时平台获取全部消费者剩余.

The advancement of big data,artificial intelligence,and other technologies has prompted platforms to implement price discrimina-tion and exacerbate consumer data privacy loss.This paper examines the marginal distribution of consumer data privacy loss and the net residu-al change of consumers when platforms adopt nonlinear contracts to obtain user data privacy.This study aims to provide policy support for plat-form anti-monopoly supervision and data privacy protection.Based on the results of structural estimation and counterfactual inference,it is found that the marginal distribution of data privacy loss at points of high curvature indicates a strong incentive for discrimination by the plat-form,with more frequent consumer transactions leading to higher data privacy loss.Additionally,it is observed that when the platform adopts linear pricing,consumer surplus is relatively high;however,when consumers do not conceal their behavior,the platform captures all consumer surplus.

王新兴

安徽新华学院,安徽 合肥 230088

管理科学

数据隐私损失数字平台非线性定价结构估计合约

data privacy lossdigital platformnonlinear pricingstructure estimationcontract

《网络安全与数据治理》 2026 (3)

61-67,7

安徽新华学院校级科研团队项目(kytdp202504)安徽新华学院校级青年重点项目(2025rwqzd04)

10.19358/j.issn.2097-1788.2026.03.009

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