元宇宙视觉符号赋能传统文化数字化发展研究OA

This article centers on the expression of"metaverse"visual symbols,analyzing the challenges faced by traditional culture in the digital era and focusing on the communication logic of"metaverse"visual symbols.Through Peirce's tripartite division of symbols,it interprets the intrinsic connections,unique advantages,and appli-cation examples of iconic symbols,indexical symbols,and conventional symbols in the metaverse.From the three di-mensions of what it is(symbolic mechanism),why it works(advantageous characteristics)to how to do it(practical application),it explores the causes behind the highly realistic experience brought by the virtual world.Furthermore,it reveals the specific pathways through which"metaverse"visual symbols contribute to the precise preservation,dy-namic inheritance,and cross-domain dissemination of traditional culture,providing theoretical support for the deve-lopment of traditional culture in the digital era.