佛山基塘农业区养殖户的基塘保护态度及其影响因素OA

Taking the typical Mulberry-Dike-Fish-Pond agricultural villages in Foshan City as the research object,this study constructs the perceived value dimensions of farmers based on the perceived value and the cognition-emotion-conation theory.Using a structural equation model,it hypothesizes and explores the logical relationships among perceived value,emotional identification,and attitudes toward dike-pond agriculture protection.Two relationships between perceived value and protection attitude are confirmed:one is perceived value-protection attitude,and the other is perceived value-emotional identification-protection attitude,with the latter being stronger than the former.The study reveals the chain mediation effect of"perceived value-emotional identification-protection attitude",indicating that the protection of dike-pond agriculture should highlight the importance of emotional identification as a mediating variable.It is necessary to focus on cultivating farmers'emotional identification of dike-pond agriculture,enhance protection resilience,and thus promote the sustainable development of dike-pond agriculture.